The goal of every web designer is to create sites that are inviting, easy-to-use and guide the user to what they are looking for. While getting this just right for each site will be a different challenge each time, there are a few universal tips that professional web designers always follow.
Create a Professional and Polished Logo
A logo is a critical element of any brand. Either create an appropriate logo from scratch or ensure that the existing logo is suitable and polished enough for use on the site. A website should display the owner’s logo prominently on each page. It is also a great idea to use the logo as a link back to the site’s homepage for easy navigation.
Make Navigation Intuitive
Nothing turns visitors off of a site like poor or confusing navigation. People are looking for sites that allow them to move around intuitively to find what they are looking for, as opposed to needing to spend time and effort searching for it. Your site layout should be constructed with the user in mind at all times. It is ideal to have the most important links in a horizontal bar across the top of the homepage, so that the user can go directly from the landing page to what they are looking for, while keeping the less important links in smaller font along the bottom of the page.
It is very easy to overload a page with images and information to the point where the user becomes overwhelmed by all the options. Ensure that each page has a single call to action and only the most necessary information and images to support that call. It is also important to keep any paragraphs short, so that the user can get exactly the information they need to follow the call to action.
Leave enough space between the key elements of each page so that the user has some room to absorb everything that is essential to your call to action. The heavy use of white space allows you to focus the attention of the user on the key content of each page and to control user flow.
Use Color Strategically
Use a generally neutral color palette to ensure that the site has a clean, elegant and modern appearance. Muted backgrounds allow you to use key splashes of more pronounced colors to draw the user toward the main features of each page. Also be sure that your color palette is consistent with your logo and any other marketing materials that the site may feature.